Facial Recognition is a Threat
to Your Privacy:
A Top Privacy
Issue of Our Time
San Diego, CA, August 25,
2011 –
Imagine you’re walking down the street and a stranger snaps
your photo with his smartphone. He uses a facial recognition app and within
minutes, he knows your name, age, where you were born, and your Social Security
number. Think it’s a scene from the movie Minority
Report? Think again.
It’s Possible.
Researchers from Carnegie Mellon University combined three
technologies – facial recognition software, cloud computing, and social
networks – to identify people both online and offline. The team performed three
separate experiments:
Many individuals share a tremendous amount of information about
themselves online. As facial recognition software improves, it will inevitably
be easier to link this personal information to you just by taking your photo.
The Threat to Your
Privacy.
Facial recognition technology – especially as the technology
becomes more sophisticated – may be one of the gravest privacy threats of our
time. It has the potential to remove the anonymity we expect in crowds and most
public places. There are the obvious “chilling effects” it could have on
political demonstrations and speech, concerns being monitored by civil
liberties advocates like the ACLU,
EPIC, and EFF. However, this technology will also very
likely be used in greater capacity in the commercial sector to further target
consumers for advertising and discriminatory pricing purposes.
According to
an article published recently by the Los Angeles Times, several companies
have already launched, or plan to launch soon, facial recognition technology
that will be used for in-store digital displays and kiosks to make product
suggestions based on the demographics gleaned from your face. This might include your sex, your age range,
and your race or ethnicity.
However, the article fails to mention the possibility that
facial recognition software will likely be used for more than demographic
targeting. In his book Niche
Envy, Joseph Turow, a professor at the University of Pennsylvania, explains
how companies are using increasingly sophisticated market segmentation methods
to offer different prices to different people, a practice known as price
discrimination. The more detailed the profile a company can build on you, the
more accurately it can estimate how much you are willing to spend on a product.
Professor Turow focused primarily on online data collection,
but as the Carnegie Mellon study illustrates, facial recognition technology
makes it possible to connect your offline identity with your online identity
without necessarily obtaining your consent. This may allow for price
discrimination the moment you walk into a store. As facial recognition
technology advances and the number of consumers using social media continues to
increase, it’s not far-fetched to imagine a scenario where, for example, the
kiosk mentioned above identifies you based on information found online. What if
you then receive not only product recommendations, but also prices for those
products based on who it thinks you are? The possibility of such applications for
facial recognition technology are disturbing, to say the least.
What You Can Do.
We believe individuals must have control over their personal
information. This includes who has your
information, how it is kept, and what can be done with it.
Facial recognition software can enable companies
to identify and target you without your knowledge or permission. Privacy laws
in the U.S. have not kept pace with technology, and we are aware of no laws specifically
governing commercial use of facial recognition technology. This is unless, of course, a company states
in a privacy policy that it does not use this technology when in fact it does.
Here are three things you can do to fight for your privacy:
You can also see this alert on our website at http://www.privacyrights.org/facial-recognition-threat-to-your-privacy-2011.
__________________________________________________________________
GOD'S WORD FOR TODAY
Then Peter said unto them, Repent, and be baptized every one of you in the name of Jesus Christ for the remission of sins, and ye shall receive the gift of the Holy Ghost. ACTS 2:38 (KJV)
Coalition Letter to Protect Online Privacy
Posted by James Leroy Wilson
DownsizeDC.org is part of a coalition of 30 organizations expressing privacy concerns in bill H.R. 1981, the "Protecting Children From Internet Pornographers Act."
Section 4 of the bill would, for the first time, "force companies that provide Internet access to keep large volumes of records on their customers." Contrary to the title of the bill, "the records would involve all Internet users everywhere and they would be available to law enforcement for any purpose."
This is an invasion of the privacy of "hundreds of millions of Americans who have no connection to the sexual exploitation of children whatsoever."
This is why we sent a letter to House Judiciary Committee Chairman Lamar Smith and Ranking Member John Conyers opposing this provision.
You may see the letter here and read it below:
generating records – what we read, where we go, who our friends are. If those records must
always be saved for future use, they become a persistent and pervasive assault on our privacy and an irresistible temptation to law enforcement. That is why best practices in privacy demand the deletion of records as soon as they are no longer necessary – exactly the opposite of the mandate of H. R. 1981.
Existing laws are wholly insufficient in protecting against access to such records. As this
Committee has recognized in previous hearings, the Electronic Communications Privacy Act
(ECPA) has not been substantially updated since 1986, while the type and detail of records have increased dramatically since that time. The data retention mandate of H.R. 1981 would
exacerbate ECPA’s problems, making records available and identifiable for even longer periods of time.
For all of these reasons, we urge the committee to withhold approval of H.R. 1981 in any
form containing section 4 or any other data retention mandate.
Sincerely,
Advocacy for Principled Action in Government
American Booksellers Foundation for Free Expression
American Civil Liberties Union
American Library Association
Association of Research Libraries
Bill of Rights Defense committee
Center for Democracy & Technology
Center for Digital Democracy
Center for Financial Privacy and Human Rights
Center for Media and Democracy
Center for National Security Studies
Consumer Action
Consumer Federation of America
Consumer Watchdog
Council on American-Islamic Relations
Defending Dissent Foundation
Demand Progress
DownsizeDC.org, Inc.
Electronic Frontier Foundation
Electronic Privacy Information Center
Friends of Privacy USA
Liberty Coalition
Muslim Public Affairs Council
National Association of Criminal Defense Lawyers
National Workrights Institute
Patient Privacy Rights
Privacy Activism
Privacy Journal, Robert Ellis Smith, Publisher
Privacy Rights Clearinghouse
World Privacy Forum
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GOD'S WORD FOR TODAY
Psalms 100:5
For the LORD is good; his mercy is everlasting; and his truth endureth to all generations. Psalms 100:5 (KJV)
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